Research is at the center of everything researchers do, and setting clear, well-defined research objectives plays a pivotal role in guiding scholars toward their desired outcomes. Research papers are essential instruments for researchers to effectively communicate their work. Among the many sections that constitute a research paper, the introduction plays a key role in providing a background and setting the context. 1 Research objectives, which define the aims of the study, are usually stated in the introduction. Every study has a research question that the authors are trying to answer, and the objective is an active statement about how the study will answer this research question. These objectives help guide the development and design of the study and steer the research in the appropriate direction; if this is not clearly defined, a project can fail!
Research studies have a research question, research hypothesis, and one or more research objectives. A research question is what a study aims to answer, and a research hypothesis is a predictive statement about the relationship between two or more variables, which the study sets out to prove or disprove. Objectives are specific, measurable goals that the study aims to achieve. The difference between these three is illustrated by the following example:
This article discusses the importance of clear, well-thought out objectives and suggests methods to write them clearly.
Research objectives are usually included in the introduction section. This section is the first that the readers will read so it is essential that it conveys the subject matter appropriately and is well written to create a good first impression. A good introduction sets the tone of the paper and clearly outlines the contents so that the readers get a quick snapshot of what to expect.
A good introduction should aim to: 2,3
Objectives can help you stay focused and steer your research in the required direction. They help define and limit the scope of your research, which is important to efficiently manage your resources and time. The objectives help to create and maintain the overall structure, and specify two main things—the variables and the methods of quantifying the variables.
A good research objective:
Research objectives can be broadly classified into general and specific objectives. 4 General objectives state what the research expects to achieve overall while specific objectives break this down into smaller, logically connected parts, each of which addresses various parts of the research problem. General objectives are the main goals of the study and are usually fewer in number while specific objectives are more in number because they address several aspects of the research problem.
Example (general objective): To investigate the factors influencing the financial performance of firms listed in the New York Stock Exchange market.
Example (specific objective): To assess the influence of firm size on the financial performance of firms listed in the New York Stock Exchange market.
In addition to this broad classification, research objectives can be grouped into several categories depending on the research problem, as given in Table 1.
Table 1: Types of research objectives
| Type of research objective | Definition |
| Exploratory | Explores a previously unstudied topic, issue, or phenomenon; aims to generate ideas or hypotheses |
| Descriptive | Describes the characteristics and features of a particular population or group |
| Explanatory | Explains the relationships between variables; seeks to identify cause-and-effect relationships |
| Predictive | Predicts future outcomes or events based on existing data samples or trends |
| Diagnostic | Identifies factors contributing to a particular problem |
| Comparative | Compares two or more groups or phenomena to identify similarities and differences |
| Historical | Examines past events and trends to understand their significance and impact |
| Methodological | Develops and improves research methods and techniques |
| Theoretical | Tests and refines existing theories or helps develop new theoretical perspectives |
Research objectives must start with the word “To” because this helps readers identify the objective in the absence of headings and appropriate sectioning in research papers. 5,6
Research objectives can be written using the following steps: 7
Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8
Adding clear research objectives has the following advantages: 4,8
Research objectives also have few disadvantages, as listed below: 8
A: Research aims are statements that reflect the broad goal(s) of the study and outline the general direction of the research. They are not specific but clearly define the focus of the study.
Example: This research aims to explore employee experiences of digital transformation in retail HR.
Research objectives focus on the action to be taken to achieve the aims. They make the aims more practical and should be specific and actionable.
Example: To observe the retail HR employees throughout the digital transformation.
A: Here are a few examples of research objectives:
A: Developing research objectives begins with defining the problem statement clearly, as illustrated by Figure 1. Objectives specify how the research question will be answered and they determine what is to be measured to test the hypothesis.
Figure 1: Developing research objectives
A: The word “measurable” implies that something is quantifiable. In terms of research objectives, this means that the source and method of collecting data are identified and that all these aspects are feasible for the research. Some metrics can be created to measure your progress toward achieving your objectives.
A: Revising research objectives during the study is acceptable in situations when the selected methodology is not progressing toward achieving the objective, or if there are challenges pertaining to resources, etc. One thing to keep in mind is the time and resources you would have to complete your research after revising the objectives. Thus, as long as your problem statement and hypotheses are unchanged, minor revisions to the research objectives are acceptable.
| Research questions | Research objectives |
| Broad statement; guide the overall direction of the research | Specific, measurable goals that the research aims to achieve |
| Identify the main problem | Define the specific outcomes the study aims to achieve |
| Used to generate hypotheses or identify gaps in existing knowledge | Used to establish clear and achievable targets for the research |
| Not mutually exclusive with research objectives | Should be directly related to the research question |
| Example: How do employees perceive digital transformation in retail HR? | Example: To assess employee perceptions of digital transformation in retail HR |
A: No, hypotheses are predictive theories that are expressed in general terms. Research objectives, which are more specific, are developed from hypotheses and aim to test them. A hypothesis can be tested using several methods and each method will have different objectives because the methodology to be used could be different. A hypothesis is developed based on observation and reasoning; it is a calculated prediction about why a particular phenomenon is occurring. To test this prediction, different research objectives are formulated. Here’s a simple example of both a research hypothesis and research objective.
Research hypothesis: Employees who arrive at work earlier are more productive.
Research objective: To assess whether employees who arrive at work earlier are more productive.
To summarize, research objectives are an important part of research studies and should be written clearly to effectively communicate your research. We hope this article has given you a brief insight into the importance of using clearly defined research objectives and how to formulate them.
References
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